You can’t watch a human being’s life heartlessly snuffed out and not become moved to do something. This was the sentiment of Do It Now Movement founder Aleah Conlin and so many others across the world as she watched Geroge Floyd’s senseless muder, one in a long history of the devaluation of black lives. In anguish and resolve she frantically called family and friends and declared that in 19 days she was going to create an all day Juneteenth Virtual celebration to honor his life and celebrate the beauty, richness and creativity of black culture and lives. From there the Do It Now Movement was born.